Our focus above all is on increasing our productivity

Peter Loscher said at his third quarter earnings conference call, “Since market conditions continue to be volatile for an IPO, we have decided to pursue a spin-off to our shareholders as the most probable part of divestiture. This proposal requires shareholder approval at the next AGM in [early] 2013, and Siemens still intends to remain as anchor shareholder in Osram.”

In addition, Loscher warned demand from China was slowing and said he doesn't expect recovery until 2013 at the earliest. “Our focus above all is on increasing our productivity and efficiency,” he added.

The giant video screen was made up of small paddle-shaped LED Pixel Tablets designed by Tait Technologies, each attached to a seat in the stadium and bearing 9 full colour pixels arranged in a square. Together, the 70,500 Pixel Tablets created a ‘human powered’ screen of unprecedented size, on which Crystal’s digital animations were displayed.

The audience literally became part of the action. No longer limited by large flat screens, we were presented with the challenge of creating animations to bring the stage and the spectators together,” said Will Case, creative director at Crystal. “We delivered. The live audience and those watching at home were drawn into the action. We are witnessing the death of the traditional video screen – this will transform the way event content is presented in future, becoming a more immersive experience.”