This will ensure Lumenpulse can locally and actively support project specification in the region

Lumenpulse Inc., a leading innovator and manufacturer of high performance, architectural LED-based lighting solutions for commercial, institutional, and urban environments,  announced the signing of a strategic partnership agreement with UAE-based Lightitude. The agreement will include Lightitude support for Lumenpulse’s business in the Middle East and North Africa and the relationship will be managed out of Lumenpulse’s recently opened London, UK office.

As part of a partnership unique to the region, Lightitude will act as a specification agent that will provide local support to specifiers, including managing sample requests, facilitating mock ups, and offering technical and commercial support as needed. This will ensure Lumenpulse can locally and actively support project specification in the region.

“The region has a unique trading culture that supports multiple distribution networks in each country,” said Gorm Teichert, Executive Vice President International Sales for Lumenpulse, “Lightitude will work in a very strategic role on our behalf and be the feet on the ground for Lumenpulse. They bring knowledge and experience of local markets and networks – and together with our LED fixture expertise-- will enable us to choose the right distribution channels and be closer to the specifier so we can add value to our clients.”